Primeira Liga 2026/27 Shirt Sponsors: Every Club’s Main Sponsor & Kit Maker

The Primeira Liga’s 2026/27 commercial line-up is anchored by long-term partnerships at the “Três Grandes” (Big Three) and a wave of betting-brand sponsorships across the rest of the table. Below is a club-by-club reference for every main front-of-shirt sponsor and kit manufacturer, followed by answers to the most common questions. Kit manufacturers are confirmed contracts that carry into 2026/27; front-of-shirt sponsors reflect each club’s current confirmed deal, with any unconfirmed renewals marked TBC.

Who sponsors Benfica in 2026/27?

Emirates is Benfica’s main shirt sponsor for 2026/27, with the airline having extended its front-of-shirt deal through to 2029. Adidas remains the kit manufacturer, and the 2026/27 home shirt keeps the club’s traditional red base with white Three Stripes detailing. Benfica is the only Primeira Liga side carrying a global airline as its primary sponsor. Explore the range in our Benfica 2026/27 home kit guide.

Who sponsors FC Porto and Sporting CP in 2026/27?

Both of Benfica’s title rivals carry the same front-of-shirt brand: Betano, the sports-betting operator, is the main sponsor for both FC Porto and Sporting CP in 2026/27. The clubs differ on kit maker — Porto is supplied by New Balance (whose 2026/27 home kit pays tribute to the club’s 1980s shirts), while Sporting CP wears Nike. Porto additionally carries Super Bock as a secondary back-of-shirt partner. See more in our Primeira Liga kit category.

What are the Primeira Liga 2026/27 shirt sponsors?

Eighteen clubs compete in the 2026/27 Primeira Liga. Betting and gaming brands — Betano, Placard.pt, Solverde.pt, ESC Online, Goldenpark and Lebull — account for the majority of front-of-shirt deals, a reflection of Portugal’s regulated online-gambling market. The full table below pairs every club with its main shirt sponsor and kit manufacturer.

Which kit manufacturer does each Primeira Liga club use?

Kit-maker contracts are spread across more brands than most major leagues. Adidas is the most common supplier (Benfica, Rio Ave, Casa Pia, AVS), followed by Puma (Braga, Famalicão, Tondela) and Kappa (Estoril, Nacional). Nike dresses Sporting CP and Alverca, while New Balance is exclusive to FC Porto. Smaller technical brands such as Macron, Joma, Umbro, Skita and CDT round out the lower half of the table — one of the more diverse manufacturer spreads in European football.

How many Primeira Liga clubs have betting sponsors?

Betting and gaming operators front the majority of Primeira Liga shirts in 2026/27. Betano appears on both Porto and Sporting, while Placard.pt, Solverde.pt, ESC Online, Goldenpark and Lebull cover much of the mid- and lower-table. Only a handful of clubs — notably Benfica (Emirates), Tondela (Estrella Galicia) and Nacional (Coral Cerveja) — carry non-gambling primary sponsors.

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