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Como 1907 to Make Own Kits From 2027-28, Ending Adidas
Como 1907 will end their Adidas partnership after the 2026-27 season and manufacture kits in-house from 2027-28. President Mirwan Suwarso confirmed the move, reported by Sports Business Journal. Adidas have supplied Como since 2024-25 on a value-in-kind deal paying the club no sponsorship fee.
TL;DR
- Como 1907 will make their own kits from the 2027-28 season, ending their Adidas supply deal.
- Club president Mirwan Suwarso confirmed the move, first reported by Alex Silverman for Sports Business Journal.
- Adidas have supplied Como since 2024-25 under a three-year value-in-kind deal, meaning no direct sponsorship fees were paid.
What Has Been Announced?
Como 1907 are leaving Adidas. The Serie A club will see out the 2026-27 season in Adidas before taking kit production entirely in-house from 2027-28, a decision confirmed by club president Mirwan Suwarso and first reported by Alex Silverman for Sports Business Journal on 1 September 2026.
The current arrangement dates back only to 2024-25. Adidas came in on a three-year value-in-kind agreement, which is to say the German manufacturer supplied the kit rather than paying Como a sponsorship fee for the privilege. For a club that has spent that period turning its shirts into genuinely sought-after retail products, that deal structure is the whole story.
Details in this piece come from Footy Headlines.
Why Como Are Walking Away
Como’s retail revenue has surged into the millions over the Adidas era, and the club attribute much of that to lifestyle merchandise and their collaborations with designer Rhuigi Villaseñor. That is an unusual position for a club only three seasons into Serie A, and it changes the maths considerably.
433FC’s read: when a supplier is not paying you a fee, and your shirts sell on design credibility rather than badge power, the commercial case for a manufacturer weakens. In-house production should hand Como the design cycle, the drop calendar and the retail margin — though none of those terms have been disclosed, and the club have not set out their reasoning publicly beyond confirming the switch.
In practice, “in-house” means Como take on everything a manufacturer currently handles: designing each season’s range, sourcing fabric, managing production runs and sizing, and getting stock to supporters. Clubs that attempt it usually do so because they already have a retail operation big enough to absorb that work, which is where Como’s reported retail growth becomes relevant.
It is a rare move. The report cites Napoli as the only other big Italian club currently producing kits in-house, which gives some sense of how far outside the norm this sits.
What Has Not Been Confirmed
Several things remain open. No in-house brand name has been announced, so there is no confirmed logo or label to expect on the 2027-28 shirts. No financial figures have been disclosed either — the “millions” figure refers to retail revenue growth, not to the value of the Adidas deal being replaced or to any projected uplift.
Nothing has been said about whether Como will handle distribution themselves or partner with a third party, and no design direction for the first in-house range has been shown. Anyone reading a specific kit design into this announcement is reading ahead of the reporting.
How It Compares to the Standard Model
Almost every club at this level takes the opposite trade. A Nike, Adidas or Puma deal typically delivers guaranteed money, global distribution and a supply chain the club never has to think about, in exchange for design control and a share of the retail upside.
| Factor | Manufacturer deal | In-house production |
|---|---|---|
| Supplier fee | Usually paid to the club (Como’s deal paid none) | None — the club funds itself |
| Design control | Shared with the manufacturer’s range | Held by the club |
| Distribution | Handled by the manufacturer | The club’s responsibility |
| Retail upside | Shared | Kept by the club |
| Operational risk | Low | High |
Como appear to be betting that their design reputation now travels further than a three-stripe logo does. The risk is real: manufacturing, sizing, distribution and quality control are hard problems that Adidas currently solves for them. The reward is that the retail upside stops being shared with a manufacturer.
When Can You Buy Como Shirts?
The in-house kits are two seasons away, so anything wearing the Como crest before 2027-28 will still be Adidas-made. The current range is available now — the Como 1907 2025/26 home jersey is in stock, and the full Como 1907 shirt range covers home, away, third and fourth designs. Wider Serie A jerseys are stocked too.
FAQ
Is Como really ending their Adidas deal?
Yes. The club’s president Mirwan Suwarso confirmed it in reporting by Sports Business Journal. Adidas will supply Como through the end of 2026-27, and the club takes production in-house from 2027-28.
When do Como’s own-brand kits release?
The first in-house Como kits are expected for the 2027-28 season. The 2026-27 range remains an Adidas product.
Where can I buy Como 1907 shirts?
433FC stocks Como 1907 shirts across recent seasons, including home, away, third and fourth designs. Browse the Como 1907 category.
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