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Liga MX 2026/27 Shirt Sponsors: Every Club’s Main Sponsor & Kit Maker
All 18 Liga MX clubs for 2026/27 are listed below. Caliente is the dominant front-of-shirt sponsor (América, Chivas, Tijuana, Puebla and more), alongside Cemex (Tigres), Codere (Monterrey) and DHL (Pumas). Two big kit-maker switches land this season: Pumas join Puma and Chivas move to Nike.
What are the Liga MX 2026/27 shirt sponsors?
For the 2026/27 Liga MX season, all 18 top-flight clubs carry a front-of-shirt sponsor. The Mexican betting brand Caliente is by far the most common main sponsor, appearing on the jerseys of Club América, Guadalajara (Chivas), Tijuana, Puebla, Mazatlán, Juárez and Atlas. Other marquee deals include Cemex on Tigres UANL, Codere on Monterrey and DHL on Pumas UNAM. Most main-sponsor agreements are multi-year contracts carried over from 2025/26, so the headline change for 2026/27 is on the kit-manufacturer side rather than the sponsor side.
Who sponsors Club América in 2026/27?
Caliente is the main front-of-shirt sponsor for Club América in 2026/27, the same deal that has run in recent seasons. América’s kit is manufactured by Adidas, which took over from Nike on 1 July 2025 and continues into 2026/27 – including a special 110th-anniversary jersey. As the most-titled and most-followed club in Mexico, América remains the league’s commercial flagship. Browse the latest Club América kits at 433FC.
Which kit manufacturer does each Liga MX club use in 2026/27?
Liga MX is notable for its diversity of kit makers – alongside the global giants (Adidas, Nike, Puma, New Balance), several clubs use Mexican and regional brands such as Charly, Pirma, Keuka and Sporelli. Two confirmed manufacturer switches define 2026/27: Pumas UNAM leave Nike to join Puma (a reunion after more than a decade), while Chivas de Guadalajara move from Puma to Nike. Both switches take effect for the 2026/27 campaign. See the full Liga MX kit collection for release details.
Liga MX 2026/27 main shirt sponsors and kit makers (all 18 clubs)
| Club | Main Shirt Sponsor | Kit Manufacturer |
|---|---|---|
| Club América | Caliente | Adidas |
| Atlas | Caliente | Charly |
| Atlético San Luis | Canel’s | Sporelli |
| Cruz Azul | Cemento Cruz Azul | Pirma |
| Guadalajara (Chivas) | Caliente | Nike (new) |
| FC Juárez | Caliente | Joma |
| León | Cementos Fortaleza | Charly |
| Mazatlán | Caliente | Pirma |
| Monterrey | Codere | Puma |
| Necaxa | Rolcar | Pirma |
| Pachuca | Cementos Fortaleza | Skechers |
| Puebla | Caliente | Pirma |
| Querétaro | Pedigree | Keuka |
| Santos Laguna | Soriana | Charly |
| Tijuana (Xolos) | Caliente | Reebok |
| Toluca | Roshfrans | New Balance |
| Tigres UANL | Cemex | Adidas |
| Pumas UNAM | DHL | Puma (new) |
Note: Main shirt sponsors reflect multi-year deals carried into 2026/27. Several clubs additionally carry secondary and sleeve sponsors not listed here. Kit-maker switches for Pumas (to Puma) and Chivas (to Nike) are confirmed for 2026/27. Any unconfirmed renewals are marked as continuations of 2025/26 agreements.
How many Liga MX clubs have a betting sponsor?
Betting and gaming brands dominate Liga MX shirt fronts. Caliente alone fronts seven clubs in 2026/27, and Codere sponsors Monterrey, making gambling the single largest sponsor category in the league – a contrast to leagues like the Premier League that are phasing front-of-shirt betting deals out. The remaining sponsors skew toward Mexican industrial and consumer brands: cement (Cruz Azul, León, Pachuca), retail (Soriana), automotive care (Toluca’s Roshfrans) and logistics (DHL on Pumas).
Shop Liga MX 2026/27 kits
From Chivas’s first Nike jersey in years to Pumas’s Puma comeback strip and América’s 110th-anniversary kit, the 2026/27 season is one of the most interesting in Liga MX kit history. Shop official and replica Liga MX kits at 433FC – with free worldwide shipping when you buy 2 or more.

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