Sunderland 2026-27 Away Kit Revealed: The Elvis Pink Shirt

Sunderland have produced one of the most talked-about shirts of the summer. The Sunderland 2026-27 away kit, made by Hummel, pairs the club with the Elvis Presley Estate for a pink tribute to the singer whose “Can’t Help Falling in Love With You” has become a Stadium of Light anthem. Below is what the kit actually features, how it connects to the terraces, and where to find Sunderland shirts.

What does the Sunderland 2026-27 away kit look like?

The shirt is predominantly pink, drawing on the pink-and-black colours tied to Elvis’s breakthrough years. A black panel sits across the upper chest and shoulders, running through the front and back, and the kit is finished with a pink polo collar and a black buttoned placket. Look closer and the fabric carries a tonal embossed pattern of 1950s-inspired motifs alongside SAFC detailing, with the club crest and the Hummel logo both applied in matching tonal finishes. The look is completed by pink shorts and pink socks with darker chevrons.

The most personal touch is hidden at the collar: interior neck-tape lettering reading “Can’t Help Falling in Love With You”, tying the design directly to Sunderland’s supporters.

Why did Sunderland make an Elvis Presley kit?

The connection runs through the stands. Sunderland fans have sung “Can’t Help Falling in Love” for the best part of five decades, so a first-ever collaboration with the Elvis Presley Estate turns a terrace tradition into a wearable piece. It is an unusually literal bit of storytelling for a football shirt, and it gives the away kit a hook far beyond the usual colour-and-trim conversation. For a newly promoted side, it is also a shrewd way to put the club in front of a wider audience.

How does it compare to a normal Sunderland away kit?

Sunderland’s identity is red and white, so a pink change strip is a clear departure rather than a tweak. Here is how the new shirt stacks up against the club’s recent away kits:

The 2026-27 shirt commits fully to a single concept, and notably launched without a prominent front-of-shirt sponsor in the reveal imagery, keeping the pink base as the hero. It is a bolder swing than Sunderland’s recent, more conventional change strips.

When can you buy it and where?

The kit went on general sale from Friday 26 June 2026. While you compare the new pink shirt, you can browse Sunderland kits on our store, including the men’s Sunderland 2025/26 away jersey and the men’s Sunderland 2025/26 home jersey if you prefer the classic red and white. There is plenty more across the wider Premier League jerseys range, and you can see how other clubs are approaching the new season in our look at the Newcastle United 2026-27 home kit.

Is the design any good?

From handling plenty of Hummel club shirts at our kit desk, a concept kit lives or dies on the details, and this one has them: the embossed 1950s pattern rewards a close look, and the hidden neck-tape lettering is the sort of thing that makes a shirt feel personal rather than gimmicky. Pink is a gamble for a club whose colours are red and white, but it is versatile enough to wear off the pitch, and the story behind it gives fans a genuine reason to buy. It is one of the more memorable away shirts of the cycle.

Frequently asked questions

Is this the real Sunderland 2026-27 away kit?

Yes. It is the official Hummel away kit, produced in a first-ever collaboration with the Elvis Presley Estate.

When was the Sunderland 2026-27 away kit released?

The kit went on sale from Friday 26 June 2026.

Where can you buy Sunderland jerseys?

You can buy Sunderland shirts from the Premier League collection at 433FC, alongside the wider range of club kits.

Design details reported by Football Shirt Culture and Footy Headlines. Sponsor and pricing details hedged as of 1 July 2026.

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