Revealed: Bournemouth 2026-27 Home Kit — Cherry Stripes

The Cherries have gone back to basics, and it works. AFC Bournemouth’s 2026-27 Hummel home kit is officially here, returning to wider red and black vertical stripes with gold detailing woven throughout and a nod to the club’s 1936 crest.

Key Takeaways

• Bournemouth’s 2026-27 home shirt features wider red and black vertical stripes across the front, sleeves and back.
• Hummel adds gold trim, a tonal 1936-crest pattern in the red sections, and a black ribbed crew neck.
• The kit was officially released on 12 July 2026 and is available now.

What Has Been Revealed?

Unlike a typical leak, this one is a full official launch. Bournemouth and Hummel released the 2026-27 home shirt on 12 July 2026, and it marks a return to the club’s classic wider-stripe identity after recent seasons experimented with slimmer bands. Vitality continues as the front-of-shirt partner, with MrQ Casino on the sleeve. The reveal was covered in detail by Football Shirt Culture.

For a side re-establishing itself in the Premier League, leaning into a recognisable red-and-black striped heritage is a smart move. It is the kind of shirt that reads instantly as Bournemouth from across a stadium.

Design Breakdown

The headline feature is the stripes. Bournemouth return to wider red and black vertical bands that run across the front, over the sleeves and around the back, giving the shirt a bolder, more traditional silhouette than last season’s design.

Gold is the accent thread that ties it together. There is gold detailing on the Hummel logo, the club crest trim and a set of chevrons across the shoulders, plus a gold historic emblem tucked beneath the back collar. Gold inserts run towards the sleeves from the collar. Look closely at the red sections and you will find a tonal pattern based on the club’s 1936 crest, a subtle heritage layer that rewards a second glance.

At the neck sits a black ribbed crew collar with gold inserts running towards the sleeves. Mesh panels along the sides handle airflow, and the shirt is built from a 140gsm knitted interlock in 100% polyester with moisture-wicking construction. Black shorts carry the crest and gold Hummel branding with chevrons down the outer legs, while black socks are finished with red cuffs and narrow gold trim.

How It Compares

Recent Bournemouth home shirts trended toward tighter, busier striping. The 2026-27 version widens everything out and adds a consistent gold theme, which gives it a more premium, classic feel. The 1936-crest tonal graphic is the clearest heritage cue the club has used on a home shirt in some time.

Placed next to the outgoing 2025/26 home jersey, the new kit feels cleaner and more confident, trading fussiness for a bolder stripe and a single, well-judged accent colour.

When Can You Buy It?

The 2026-27 home kit is available now following its 12 July release. You can browse Bournemouth shirts and pick up current stock in our AFC Bournemouth collection, including the 2025/26 home jersey, with the new season’s design added as soon as it lands in our range. We will update this page when the 2026-27 shirt is live to order.

FAQ

Is this the real Bournemouth 2026-27 home kit?

Yes. This is an official Hummel release published on 12 July 2026, not a pre-launch leak, so the design and details are confirmed.

When does the Bournemouth 2026-27 home kit release?

It was officially released on 12 July 2026 and is available now, with wider distribution through retailers over the following weeks.

Where can you buy Bournemouth jerseys?

You can shop AFC Bournemouth home, away and third shirts in our dedicated Bournemouth jersey collection at 433FC.

Related

• Shop all Premier League 2026-27 jerseys
• Released: Newcastle United 2026-27 Home Kit
• Bournemouth 2025/26 third jersey