Stoke City 2026-27 Home Kit Released — New Crest, Classic Stripes

Quick answer: Stoke City have released their 2026-27 home kit, made by Macron, on 26 June 2026, with club-store sales following on 27 June. The shirt brings back traditional red and white vertical stripes under the theme “Tradition reworked”, and it debuts a brand-new club crest — a contemporary refresh of the badge Stoke used between 1977 and 1992.

What does the new Stoke City 2026-27 home kit look like?

The new Stoke City home shirt returns to the club’s heartland look: clean, traditional red and white vertical stripes. It is a deliberate step back from the wavy-stripe pattern of the 2025-26 campaign, and Macron have framed the design around the line “Tradition reworked” — heritage cues handled with a modern finish rather than a full retro reissue. The launch was first detailed by Footy Headlines.

The most talked-about element is off the pitch as much as on it. The kit launches alongside a brand-new club crest, described by the club as a contemporary refresh of the logo Stoke wore between 1977 and 1992. For a side whose identity leans heavily on the Potteries’ history, reviving a badge from that era — rather than inventing something entirely new — is a careful nod to supporters who grew up with it.

Who makes the kit and when can you buy it?

Macron remain Stoke City’s technical supplier for 2026-27, continuing a partnership that has run through several recent seasons. The Italian brand handled the full launch, which also includes matching leisurewear pieces sold around the shirt.

Online sales went live immediately when the kit was announced on 26 June 2026. Physical sales at the club’s stores followed from 10am on 27 June 2026. As of 27 June 2026 the club had not publicly confirmed retail pricing, so buyers should check the official store for the current figure before ordering.

How does it compare with the 2025-26 shirt?

The shift from last season is mostly about restraint. Where 2025-26 experimented with a wavy stripe treatment, the 2026-27 edition keeps the stripes upright and even — the look most Stoke fans picture when they think of a home shirt.

If you want to compare the styling side by side, our range of Stoke City shirts includes recent seasons such as the Stoke City 2025-26 home jersey, so you can see exactly how the stripe pattern has changed.

Why does the crest change matter?

A badge redesign is rarely just cosmetic. It signals how a club wants to be seen, and reaching back to the 1977-1992 mark ties the present squad to one of the more romanticised stretches of Stoke’s history. For collectors, a first-season shirt carrying a brand-new crest tends to hold its appeal — it marks a clear before-and-after moment in the club’s visual identity.

It also sets the tone for the rest of the 2026-27 range. Away and third designs usually follow the home shirt’s lead, so expect the refreshed crest to appear across the full set once those kits are revealed.

Where does this fit in the wider 2026-27 kit season?

Stoke’s launch lands in the busiest stretch of the kit calendar, with clubs across England and Europe rolling out 2026-27 designs through June. If you are keeping track, our running weekly kit round-up covers the latest releases, and our guide to the difference between home, away and third kits explains how a club’s full range is built around the home shirt.

For the broader picture across the division, browse every current design in our Premier League shirts collection.

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Frequently asked questions

Who makes the Stoke City 2026-27 home kit?

Macron make the Stoke City 2026-27 home kit, continuing the club’s partnership with the Italian sportswear brand.

When was the Stoke City 2026-27 home kit released?

It was released online on 26 June 2026, with sales at the club’s physical stores beginning from 10am on 27 June 2026.

What is new about the Stoke City 2026-27 home kit?

The shirt returns to traditional red and white vertical stripes under the “Tradition reworked” theme and debuts a brand-new club crest based on the badge Stoke used between 1977 and 1992.